If you’re getting started on holiday shopping, consider supporting these female-founded businesses and securing the perfect gift for anyone on your list.
This holiday season, we’re shopping more intentionally than ever before. To us, this means promoting a more mindful approach to shopping to reduce the stress of a one-weekend shopping frenzy (we see you, Black Friday and Cyber Monday).
In addition to thinking about how we want to shop, we are also thinking through where we want to shop. Eliza Blank, our fearless female founder, started The Sill in 2012, and we’ve been able to grow over the years thanks to the support from plant lovers near and far.
We know what it’s like to start small and grow over time (just like our plants), and we want to support women-founded and women-owned businesses that we love. Read on for our Sill-approved, curated list of businesses to support this holiday season.
Co-founder and CEO Trinity Mouzon Wofford saw an opportunity in the world of wellness in 2017: to bring positive vibes by adding more superfood goodness into health and beauty products.
2. Palermo Body
Natural skincare brand Palermo Body was founded by Jessica Morelli with holistic living in mind, which she learned from her Nonna Vincenza. Growing up using natural remedies for all things beauty, Jessica began creating her own products in 2008, all inspired by her Nonna (Italian for grandmother) and her beginnings in Palermo, Italy.
Palermo Body's Coffee Body Scrub, Botanical Facial Steam and other natural products are the best way to treat yourself, or help your loved ones step up their self care. You can learn more about the brand here.
3. Great Jones
Friends Sierra Tishgart and Maddy Moelis found common ground in their at-home cooking experience: they didn’t like their cookware. In 2018, they quit their corporate jobs and started up Great Jones, a collection of cooking tools in stylish shapes and shades.
For more on Great Jones, check them out here.
4. The Qi
Lisa Li, the founder of The Qi, grew up in a coastal town in Asia and drank herbal teas with her grandmother. When she moved to New York City and began to feel stressed by the big-city vibes, she decided to bring this sense of wellness back into her life. After a trip to Shangri-la, she discovered roses that the locals used and decided to bring the power of flowers into teas and wellness here in the United States.
5. Theory Beyond Design
Kara Hill, the founder of Theory Beyond Design, works to transform plant propagation into home decor that fits into your favorite space. She launched the brand in 2018 as a way to bring her love for design and plant care together and has been making vases, plant stands and wall decor by hand ever since.
6. The Crafter's Box
View this post on Instagram
Feeling all the birthday love this weekend and am incredibly grateful for amazing friends, co-workers, and an over-the-top, awesome hubby showering me with flowers, sweets, fresh coffee, cocktails and even a backyard movie night to make me feel like a million bucks. A post shared by Morgan Spenla (@morganspenla) on
San Diego-based Morgan Spenla is the brains behind The Crafter's Box, a company that works closely with markers to provide craft projects that can be done from home. Between memberships and their marketplace, you can choose a monthly project or choose one you like individually.
For more on The Crafter's Box, check them out here.
7. Piecework Puzzles
In 2016, friends Rachel Hochhauser and Jena Wolfe decided to head to a rental cabin for some R&R. As they tried to make the most of a rainy weekend without any cell service, they pulled out some old puzzles and found that they delivered on the rest and relaxation they were seeking.
The co-founders then created Piecework Puzzles, a refresh on the tried and true puzzle that allows you to engage in self care and feel good. Their modern patterns and designs on the Forbidden Fruit Puzzle and Disco Queen Puzzle make puzzling feel brand new. Check out the brand here.
Keep growing your plant knowledge.
Want more tips? Sign up for our plant care newsletter and find out how to keep your plants healthy and happy.