Meet Kestrel - Eliza Jane Bradley's Northampton, Massachusetts based home decor shop, inspired by her love of nature and passion for handmade craft and design. Bradley and her team seek out local and nationally-based artisans who make, create, and handcraft beautiful wares, furniture, and jewelry. The shop and its contents combine minimalist modern with a vintage aesthetic and an emphasis on horticulture.
We're honored to have The Sill's stoneware planters included in Kestrel's carefully curated line of products. If you find yourself in Noho, be sure to stop by and say hello! Read our Q&A with Bradley below.
Name: Eliza Jane Bradley
Location: 22 Masonic Street Northampton, MA 01060
Age (of store): 1.5yrs
How did Kestrel start?
Opening up a shop was always a dream. I’ve always had a love for high quality handmade goods, a passion for design, textiles, and nature. I wanted to have a shop that was filled with beautiful objects, a welcoming comfortable space full of lovely things that I could share with people. Getting laid off from my job in San Francisco really pushed me to bring the dream to fruition. My hometown of Northampton is the place I always envisioned having a store. It's a lovely little town nestled in the Pioneer Valley amongst five colleges, a beautiful landscape, and an appreciation for artisan goods. I felt there was a need, an aesthetic that was missing here that perhaps I could fill.
How did Kestrel get its name?
My late stepfather was an avid falconer and growing up we had many birds of prey. I had a particular bond with our little Kestrel “little wing” as he was small enough for me to hold, and fly, and far less intimidating than the larger Peregrine Falcons and Red-Tailed Hawks. I wanted to come up with a name that reflected the natural aesthetic of the shop, something that evoked a little intrigue or mystery and have a special personal meaning to me. Kestrel just fit.
How is the shop designed?
The design of the shop is really about the juxtaposition of aesthetics and textures. There is a mix of old and new, sort of a vintage industrial meets modern minimalist design. Textures like polished concrete, reclaimed barn board, matte glazes, linen, feathers and plants really define the space.
What does Kestrel sell?
We work with a number of amazing artists and companies to offer a mix of unique home goods, jewelry, and fine furniture, all amidst an element of beautiful and lush plants, tillandsia and terrariums.
How do you curate your pieces?
As an example, many of our products are thoughtfully displayed on/amongst industrial artifacts from old New England mills, machine shops and barns.
What is your favorite product or company you carry at the moment?
That’s a tough question – there’s so many! Honestly I’m totally in love with the Ezra and Jules planters from [The Sill]! They are such a nice addition and a perfect fit with the shop. Beautifully made pots are so hard to find.
What are 3 of your favorite buys for spring?
We’ve just brought in wonderful terrarium making kits from Garden in Atlanta! They are packaged beautifully and they make such great gifts! We have a new line of soy candles that are lovely by a husband and wife team, Pomme Frites out of LA. Small Batch production with scents like Teakwood + Tobacco, Fig + Jasmine, Spruce and Sweet Grapefruit — they are quite delicious! We just started working with Oakland based Lauren Wolf who makes beautiful and intricate jewelry. Jewelry and signs of spring, two things that just make you feel good!
What is your favorite plant?
String of Pearls! Such a fascinating and elegant plant!
P.S. Own a boutique shop you feel would be a perfect fit for The Sill's stoneware? Shoot us an email.